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Outdoor gear survey results

Winter still has its grip on our area. I am not sure about readers but your columnist has had it with winter and is more than ready for summer. At this point we can skip spring and I would be happy! Hopefully we will start hearing some good fishing reports soon.
I subscribe to a monthly outdoor survey and at the end of the year results from those surveys are tallied up and sent out to writers. You can also be part of the survey. Southwick Associates’ has a monthly drawing for a shopping spree at outdoor retailers. Go to AnglerSurvey.com or HunterSurvey.com. The Southwick Company does the surveys to help retailers and companies target their products more effectively to the existing and growing customer base.

Here are some of the more interesting results:
Top fishing rod purchase of 2009: Ugly Stik. Top reel brand: Shimano.Top fishing combo brand: Shakespeare. Top fishing line producer: Berkley, which includes Trilene, Fireline, Big Game and Vanish.
The top spinnerbait was a Strike King while Zoom took the soft bait category. Rapala was liked the most by anglers looking for a hard bait.
Flyfishermen liked Sage rods and Orvis reels and a St. Croix combo to swat the water.
The top selling sonar unit was Humminbird and the top tackle box was Plano.
According to the survey, largemouth bass still remains the top sought species with almost 60 percent of the effort. Saltwater anglers were less picky, taking any fish that bites as the top species followed very closely by striper, flounder, red drum and seatrout.  
Hunters and shooters were surveyed at HunterSurvey.com and TargetshootingSurvey.com over the course of 44,734 completed returns. Some of the top choices highlighted and summarized in Southwick Associates’ press release e-mailed to writers.
The top rifles, shotguns, and rifle ammo brand purchased in 2009 was Remington. Shotgunners and handgun shooters purchased more Winchester ammo. Top blackpowder was Pyrodex with Hornaday earning the top affection for their bullets, balls and shot. Muzzleloader purchasers preferred Thompson Center while handgunners liked Ruger. Archers went with Bow Tech but the spread was thin since they only had a majority with just under 15 percent of the purchases. Arrow brand leader was Easton, fletching Bohning and broadhead was Muzzy. The Block was the top target.
The top scope and binocular honor went to Bushnell. Primos has built a real empire with calls and they took the top call for the year based on the survey.  Hunters went to Buck for their blade needs.
According to the survey and release, November was no surprise as the top month for hunting purchases. Hmmm, do we all wait until the season is in before we gear up? Target shooting supplies sold the most in June (perhaps we are bored during the summer?) and February was king for personal defense supplies.
This is just a glimpse of what hunters and anglers preferred nationwide. After taking a look at the results I had to say that for me the results were fairly representative. I guess we all have our favorites and for good reasons.

 Mark Fike 

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