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BIO Crossfit has arrived

Are you bold enough to take your quality of life to the next level? For the thousands of commuters who pass through King George on their home or on their way to work, BIO Crossfit may have the answer to their physical fitness woes. Crossfit owner, Max Bernardes is a firm believer in the science of daily exercise through Crossfit. “I want to teach people how to be more mobile without the stress associated with back, knee, and shoulder pains,” Bernardes said.
Bernardes is a graduate of both King George High School and West Chester University. He has a bachelor’s degree in exercise pre-physical therapy. Along with having a Crossfit level one certification, he is a nine-time All American Division II swimmer. He realized the benefits of Crossfit training during his swimming off-seasons.

Although he is a successful triathlete, his major focus is enlightening the community about the benefits of Crossfit. “Crossfit is for everyone,” Bernardes said. “A functional movement is everything from sitting down on your couch to getting out of bed—it’s everything you do on a day-to-day basis.”

Rather than make false promises towards a New Year’s resolution, Crossfit is structured to change your life by modifying your daily exercise into a sport which anyone,at nearly any age can enjoy. In short, the idea behind Crossfit is to stop the client from thinking of exercise as a chore—but to embrace it as a sport, where you can push yourself to better times, better techniques, and heavier weights.

Crossfit is specifically designed to make every workout different from the previous day. Whether your focus is free weights, bumper plates, pull-ups, or medicine ball sessions, Bernardes will create a structured exercise plan for your personal goals.
The scope of the program is to provide each client the assistance of personalized training at half the cost of a YMCA membership. “It’s almost like having a personal trainer, every single time you’re there,” Bernardes said. “Even if it’s a group of five people, you will still have the benefit of one-to-one personal training.”

The average personal training session is $60 per visit at most fitness facilities; however, for $130 dollars a month, clients can have unlimited access to personal training and the equipment used in the studio. The company also offers discounts to military, students and first responders.

Whether your schedule is filled with work and family related responsibilities, Bernardes has tailor-made his  company’s hours to benefit everyone. The studio is open from Monday through Friday, from 5:30 a.m. to 8:30 a.m.; the studio reopens at 4 p.m. before closing at 6 p.m. Saturday hours are from 9 a.m. until the client has finished their workout. For the client on the go, the studio is equipped with a shower and restroom facilities. “There are 10-15,000 people who travel through King George every day, who need some sort of physical activity in their lives, besides going to work every day,” Bernardes said.

Whether your goal is to improve endurance or to increase lean muscle mass, Crossfit has a program suited to improve your ability to live your life. “You’re going to get as much out of Crossfit if not more,” Bernardes said. “Also, the program will become more time effective as you complete your day.”

Located at 9305 Kings Highway, behind King George Family Chiropractic, Crossfit is also accessible online at www.biocrossfit.com or by phone at (540) 315-1246.

Leonard Banks
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